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Key Issues

Sugar Marketing

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Protecting Queensland's unique sugar marketing system

Queensland's sugarcane industry has a unique marketing system, which allows growers to choose which sugar marketer will sell their Grower Economic Interest (GEI) sugar. Growers also have the unique ability to price their GEI sugar up to four seasons in advance, allowing them to lock in prices at the top of the market. 

This system, which is exclusive to Australia, was implemented in 2015 following a long campaign by CANEGROWERS to secure legislative change that would guarantee choice and competition in sugar marketing services.

In addition to securing the Sugar Industry (Real Choice in Marketing) Amendment Act 2015, CANEGROWERS fought for and won the federal Sugar Industry Code of Conduct to further strengthen and protect growers' marketing rights, and help level the playing field in contractual negotiations between growers and large milling companies.

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